Meet Jasemin, the next-generation AI assistant for senior care. Jasemin helps senior care communities provide proactive care, detect/reduce incidents, and optimize operations.
Introducing Jasemin,
The Next Generation AI Assistant for Senior Care
Capabilities
Jasemin can track resident activity, risks in the room and the care given with very high accuracy and detail.
Privacy and Dignity First
Designed ground up for privacy and dignity of residents and staff. Nobody can see into the resident rooms live.
Detect Emergencies
Jasemin detects emergencies such as falls, nausea and vomiting, visible pain signs, bleeding when you are not there.
Root Cause Incidents
Jasemin provides fall and other incident videos for your review with preliminary analysis.
Protect Residents
Jasemin proactively identifies fall risk, bedsore risk, extended bathroom stays, room exits and alerts staff to act.
Provide Proactive Care
Automatically track mobility, hydration, sleep, and bathroom patterns.
Auto-document Care
Automatically track care provided without any wearables or staff input.
Optimize Operations
Triage call buttons, track care time, care provided, and optimize care allocation. Adjust care plans if necessary.
Oversee your facility
Jasemin helps operators oversee the big picture with reports and natural language queries around resident wellness and care operations.
Just Ask Jasemin
Ask Jasemin detailed questions with natural language to understand your residents, staff and operations better.
Clear Return on Investment
Jasemin delivers industry-leading financial ROI through proactive incident prevention, automated care tracking / community optimization and claims reduction.
Boost Resident, Family and Staff Satisfaction
Jasemin reduces staff turnover, improves resident satisfaction, and gives the families piece of mind.
Higher
Resident Satisfaction
Reduced Staff Turnover
Peace of Mind for Families
Improved
Community Reputation
Loved by Operators, Staff, and Families Alike.
See how others are using Jasemin to improve their care and operations.

Scott Pilcher
Skilled Nursing
In skilled nursing, documentation and accountability are everything. Jasemin gives us a clear picture of what actually happened in the room and when. That level of transparency protects our staff and our residents. It’s reduced unnecessary investigations and helped us feel more confident in the care we’re providing every shift.
Meet Our Founders
Arif is the co-founder and CEO of Leafra.ai, where he is building next-generation AI-driven products grounded in deep systems and product expertise. Prior to founding Leafra, he spent more than a decade in senior technical leadership roles at Google, Apple, and Amazon, working at the intersection of AI, media, and large-scale consumer platforms. At Google, he led initiatives that significantly improved Android’s visual and media experience for billions of users and helped launch major ecosystem features such as Ultra HDR and next-generation messaging. Earlier at Amazon, he played a key role in launching and scaling flagship products including Fire TV, Amazon Go, Alexa devices, and edge AI systems that brought machine learning closer to users while improving privacy and efficiency. With a career spanning cutting-edge startups and some of the world’s most influential technology companies, he brings a rare blend of product vision, hands-on technical leadership, and execution at scale to Leafra’s mission.

Damon is the co-founder and COO of Leafra.ai, bringing a strong track record of hands-on execution, product building, and operational leadership across technology, research, and entrepreneurship. From an early stage, Damon has demonstrated an ability to take ideas from concept to real-world impact — developing hardware-software systems for academic research, contributing to NASA-awarded engineering projects, and building platforms that scaled rapidly in live market conditions. He has led projects spanning embedded systems, data-driven experimentation, and marketplace design, including founding Housing Helper, a platform that helped thousands of students find housing and generated meaningful revenue in a short time frame. Complementing his technical and entrepreneurial work, Damon’s background as an instructor and environmental volunteer reflects a leadership style grounded in discipline, resilience, and service. At Leafra, he brings an operator’s mindset focused on turning ambitious ideas into scalable, real-world outcomes.
David Stafford is a serial entrepreneur and accomplished R&D and computer vision leader with deep experience building breakthrough products at scale. He held senior innovation roles at Amazon Lab126, where he led and contributed to multiple high-impact research and product initiatives, including serving as a key computer vision lead for the Amazon Fire Phone and later driving computer vision efforts for Amazon Astro, Amazon’s autonomous home robot. Across his career, David has repeatedly translated advanced research in perception, sensing, and AI into real-world consumer products, while also founding and advising startups at the intersection of deep technology and entrepreneurship. His unique blend of hands-on technical leadership and entrepreneurial insight makes him a trusted advisor to teams tackling ambitious, innovation-driven challenges.
Our Story

Arif & Yasemin

Shi, Damon & Jing
Arif and Damon founded Leafra.ai with a shared sense of responsibility shaped by their own families.
For Arif, the motivation was deeply personal. With aging parents and one living with Parkinson’s, he experienced how operational inefficiencies, fragmented workflows, and limited visibility placed unnecessary strain on caregivers and families alike. He saw how much could be improved if teams were better supported with timely, actionable insight.
For Damon, that responsibility came from watching his grandfather navigate the challenges of aging while striving to maintain independence. He saw how delayed responses and preventable incidents could quickly escalate, often not because of lack of care, but because systems were reactive rather than proactive.
As they examined existing approaches, Arif and Damon recognized an opportunity to rethink how technology could better support care and operations. They believed the greatest impact would come from intelligent systems that reduce risk, surface what matters, and enable faster, more confident decision-making — while preserving the privacy and dignity of the people they serve.
Together, they built Jasemin, Leafra.ai’s next-generation AI assistant focused on reducing incidents and optimizing day-to-day operations. Their goal is simple: to reduce incidents proactively and help organizations operate more safely and efficiently, so caregivers can focus on what matters most.
Leafra.ai is rooted in a mission to improve outcomes through thoughtful technology — reducing preventable incidents, strengthening operations, and supporting those who care for others with clarity and confidence.
Got Questions?
We’ve got answers — here’s everything you need to know before getting started.

Is Jasemin HIPAA compliant?
Can we customize the features? What if we don't want all of them?
What benefits do residents and families receive with Jasemin?
What types of care can be tracked?
Insights, Tips, and Product Updates.
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